Marketing AI for collective use of marketing tactics to attract & retain customers

Campaign Management

Opportunity

 
To increase the product visibility among competitors

Orchestration

 
Using Planck
  • Design a social marketing campaign
  • Recommend budget allocation
  • Monitor mentions with sentiments in real time

Outcome

 
  • Increase in the share of voice, reach & customer engagement
  • Increase in positive-negative sentiments ratio

Campaign Analysis

Further more

 
  • Based on social media interaction, recommend retargeting strategy
  • Platform recommendation for different financial products based on target audience
  • Product benchmarking of different financial services and get product design recommendation